Khalak Haris Campaign (by Environment Agency)— Success Story
The Challenge
The Challenge
The decline in environmental awareness and the prevalence of negative practices, coupled with a lack of commitment to environmental regulations and standards.
How Did We Enhance?
The strategy.
National campaign to raise awareness about public cleanliness — garbage, plastic waste, waste burning, construction debris. Three campaign characters representing air, sea, and land cleanliness. 12 bus/road advertisements, influencer engagement (Ali Al-Habsi, Ahmed Al-Khalili, etc.), media coverage on Hala FM and social media across multiple government entities.
The results.
What changed after the work shipped.
A noticeable change in behavior, an increase in awareness of waste disposal, and beach cleanliness.
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